Criticizing ads based on the AIDA Model (Awareness, Interest, Desire, Action)

Post Cereal

post cereal ad

In week 4 of the Apprentice, the teams had to design a billboard advertisement for Post Cereal.

Synergy’s advertisement (on the left):

Very amateurish. It’s not very clear what they’re selling from the picture, and the text is no help either, as there is too much of it. They should have shown the product itself in the advertisement.

norating

Gold Rush’s advertisement (on the right):

Although the winner for this task was Gold Rush, their ad wasn’t perfect. The product is upside down. On the road, people wouldn’t have the time to turn their head sideways to see it.

1

McDonald’s

Mergent

Nike Advertisement

Advertisement for Women’s Hats

Antz Pantz

Maybelline Express Blush

Rip Curl

Calvin Klein

Kadu