Post Cereal
1 03 2008
In week 4 of the Apprentice, the teams had to design a billboard advertisement for Post Cereal.
Synergy’s advertisement (on the left):
Very amateurish. It’s not very clear what they’re selling from the picture, and the text is no help either, as there is too much of it. They should have shown the product itself in the advertisement.

Gold Rush’s advertisement (on the right):
Although the winner for this task was Gold Rush, their ad wasn’t perfect. The product is upside down. On the road, people wouldn’t have the time to turn their head sideways to see it.